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SaaS2023–2025Featured

Obenan

AI-Native Digital Presence Management Platform

  • Live
  • Web
  • Full Stack
  • AI Integration

The problem

Multi-location businesses struggle to keep information accurate, manage reviews, and stay visible across search, maps, directories — and now AI assistants.

Enterprise AI SaaS that lets businesses manage digital presence, reputation, and listings across 100+ platforms — with AI-assisted review responses, analytics dashboards, and agent-ready merchant infrastructure serving 1,500+ locations in 43+ countries.

Overview

Obenan is an AI-native SaaS platform for digital presence management: businesses keep information accurate, synchronize listings across 100+ platforms, automate review management with AI-assisted responses, and prepare for AI-driven search and agent-based commerce. The platform serves 1,500+ managed locations across 43+ countries, 900+ cities, and 40+ industries — from single-location merchants to enterprise franchises.

I worked across the platform’s products — Obenan Dashboard, Landing Platform, and OmniPulse — sharing UI primitives via a TurboRepo monorepo. The web surfaces are SEO-friendly, multilingual Next.js (SSR/SSG) apps with Strapi CMS powering dynamic marketing content, and enterprise dashboards surfacing visibility, reputation, and business analytics.

On the backend I developed REST APIs and business services in Node.js/Express with PostgreSQL — business data synchronization, review platform integrations, third-party directory APIs, and authentication — and improved API performance, data consistency, and reliability.

The AI layer spans AI visibility optimization, AI-assisted review responses and sentiment insights, and MCP-based agent integrations that make merchant data consumable by AI assistants — positioning businesses for AI-to-AI commerce.

What I built

  • Led frontend architecture across three products — Obenan Dashboard, Landing Platform, and OmniPulse — sharing UI primitives via a TurboRepo monorepo.
  • Built SEO-friendly, multilingual experiences with Next.js SSR/SSG and i18n, powered by Strapi CMS.
  • Developed backend REST APIs and business services with Node.js, Express, and PostgreSQL — listing synchronization, review platform integrations, and third-party directory APIs.
  • Delivered enterprise dashboards and analytics interfaces surfacing visibility, reputation, and business metrics, on a reusable, on-brand UI library.

Highlights

  • 1,500+ managed locations across 43+ countries and 40+ industries
  • Listings synchronized across 100+ platforms
  • AI-assisted review responses, sentiment insights, and reputation monitoring
  • MCP-based AI agent integrations — agent-ready merchant data
  • Multi-product platform: Dashboard, Landing Platform, OmniPulse
  • SEO-friendly, multilingual SSR/SSG with enterprise analytics dashboards