Pedlar

Pedlar is a scalable creator-commerce marketplace built for an Australian client. It helps Facebook influencers, content creators, and online sellers launch branded stores and monetize their audience through direct product sales — with the platform taking a 20% commission only on successful sales.

The goal was to make online selling easy for creators. Instead of managing a complex eCommerce setup, influencers and sellers can spin up their own branded storefront, upload products, and start selling directly to their audience — while the platform owner runs a scalable, commission-based marketplace.

I built a smooth creator onboarding flow that lets influencers register, set up their brand store, and start listing products in under 10 minutes with no technical setup — a guided experience for configuring the store, adding brand details, and preparing products for sale.

Each creator gets a fully customizable storefront: upload products, pick brand colours, personalize the design, claim a unique store URL, and match the store to their personal brand — a professional online store without building their own website.

The product and inventory system covers creation and editing, inventory management, product variants, pricing rules, bulk product upload, and product performance tracking — so creators can manage both small and growing catalogues from one place.

A store-management dashboard ties the whole selling workflow together: live order management, sales analytics, customer communication, payout tracking, product performance monitoring, and store settings — giving creators clear visibility into sales, orders, and store growth.

The marketplace was architected to support unlimited creators, stores, and products. The built-in 20% commission model lets the platform grow alongside creator success — as more creators join and generate sales, the marketplace scales without changing the core business model.